To start 2009 this will be one of the first of many business oriented posts coming to this blog. It’s great to be a technologist, but it’s important we as technologists can do something with our ideas. So I hope to provide some benefit to those of you willing to listen.
The biggest thing every executive needs to run a successful company is a vision – you can’t do crap without a vision of what it looks like. I’m not talking about a 5-year plan, or a 10-year plan… I’m talking about an idea. What do you want to be? Who are you in the realm of all of your competitors? If you don’t know this, why come in the office in the morning? What pushes you to get up everyday? There has got to be something… and that’s the first step – figure out what it is.
Once you’ve got the idea figured out, don’t tell everyone about it by commanding they follow behind you, because people will get lost and it will slow the entire process down.
Think about it for a second. If a group of people in several cars are all trying to get to the same place, but only the person in the front of the line knows how to get there. With every stop sign and stop light, every turn, and every interruption the people in the line have to check where the leader is… and in turn the leader needs to check that everyone is behind him. So instead of commanding, give everyone the map, explain the vision, and explain how they fit into the vision of what’s going on. Then with the map in hand they can get to the destination in their own right. Give your people the freedom to make small course changes on the way, side streets or pit stops, they’ll meet you at the finish line.
Let’s say part of the corporate vision is to provide a superior user experience in all of your software. If you share the map and embed that ideal in your corporate culture you’ll see how people will take charge. Jill in QA will consider it when testing. Bob in design will research the best user experience paradigm in his interface, just as Sam will do the same when programming the front end.
Have a vision, build a culture around the vision, and then let the smart people work.